Brigadier General John Vaughan Campbell, VC, CMG, DSO (31 October 1876 – 21 May 1944) was a senior British Army Officer and a recipient of the Victoria Cross, the highest award for gallantry in the face of the enemy that can be awarded to British and Commonwealth forces.
 
Campbell was 39 years old, and a temporary lieutenant colonel commanding the 3rd Battalion, Coldstream Guards during the First World War when the following deed took place for which he was awarded the VC.
 
On 15 September 1916 at Ginchy, France, during the Battle of the Somme, Lieutenant Colonel Campbell took personal command of the third line when the first two waves of his battalion had been decimated by machine-gun and rifle fire. He rallied his men and led them against the enemy machine-guns, capturing the guns and killing the personnel. Later in the day he again rallied the survivors of his battalion and led them through very heavy hostile fire. His personal gallantry and initiative at a very critical moment enabled the division to press on and capture objectives of the highest tactical importance.
 
Not mentioned in the citation but much reported in the popular press, by which he was dubbed the "Tally-Ho VC", is that he rallied his men under fire by blowing a hunting horn and giving the traditional hunting cry.
 
Later in 1916, he achieved the rank of brigadier general.
 
n 1919 he was appointed Aide-de-Camp to King George V, a post held until he retired from the army in 1933, and was subsequently a member of the Honourable Corps of Gentlemen at Arms until his death.
 
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